The past three years have seen record or near-record numbers of U.S. golfers traveling to play the game. What does that mean for the industry at large when it comes to the "travel window" effect?
If golf is supposed to be a relationship business, why are golfers greeted in pro shops and retail stores with generic transactional questions typically answerable with a single word?
The Masters Tournament has cultivated one of the most passionate followings in any industry. It's a phenomenon worthy of attention, especially as the golf industry more broadly examines strategies that can build enduring loyalty -- without points or perks.
As the golf industry enjoys unprecedented success, NGF research suggests most Core golfers feel like "just another customer," with transaction-based relationships emphasized over loyalty. As customer expectations evolve, relationship-building will likely emerge as the most undervalued innovation frontier in business and, perhaps, a new battleground in golf.
NGF surveys reveal one-third of golfers chose their last golf destination based on recommendations from someone they know. Word of mouth isn't just important for golf travel businesses – it's absolutely critical.
After seasonality limited play in some parts of the country in January and February, March rounds rebounded thanks to favorable golf weather in much of the northeast, helping spur another spring surge.
Concise and comprehensive one-page summary reports on various supply-related topics
A year after the third warmest February on record allowed many golf courses in northern states to get an early jump on the 2024 golf season, the more typical wintry weather conditions in those same states prevented a repeat.
Members looking for more granular supply and demand data at the state level -- from courses, golfers and rounds to price points, demographic breakouts and economic impact -- can find individual one-page summary overviews of the golf landscape from Alaska to Florida.
This comprehensive annual member report provides an in-depth overview of golf facility supply in the U.S. -- from historical trends in the number of golf facilities to detailed information on total supply by state and region, Top 10 lists by state supply, a facility health update, a breakdown of supply by facility type, golf courses in-planning and under construction, the latest on openings and closures, and much more.
January is one of the lowest-volume months of the year when it comes to national play, with about two-thirds of the country still awaiting a true start to their golf season. Even colder temperatures to start 2025 than the prior year contributed to a sluggish start for rounds.
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Why Join the NGF?
The NGF has the leading research and business services team in golf, providing you and the industry with the most accurate and latest golf business data and trends.
With proven success in market analysis, sales analytics, direct marketing, and consulting services available, the NGF offers a variety of services than can help you.
The NGF is supported by individuals and companies from every corner of the golf industry, making possible our research, and grow the game and educational initiatives, like Welcome2Golf.
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Answers to the most frequently asked questions about the NGF and the benefits of membership.
Monika “Moe” Baldwin
(561) 354-1617
Madison Myers
(561) 354-1632
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